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FOI publication scheme 9 - Public relations

9.1 Press Releases
short description Briefing papers aimed at providing information that journalists will find useful. Press releases are part of QCA's overall communications strategy and coordinated by the Communications and Marketing division.
format and availability electronic dissemination, usually e-mail to regular contacts, and copies are added to the QCA website, printouts can be made available on request
date of publication as and when news stories required
price free

9.2 Circulars
short description Sequentially numbered single page documents that QCA issues to communicate new information with key audience groups (e.g. schools, LEAs, awarding bodies, training providers, colleges). The circulars are written in plain English, and divided into four sections:
  • who's it for?
  • what's it about?
  • what next?
  • for further information contact...
Typically QCA will issue between twenty and thirty such circulars over the course of a year. Audiences will usually include schools, colleges, ITT institutions, training providers and awarding bodies
format and availability initial distribution on printed paper, typically in monthly batch mailings. Copies added to the QCA website as soon as they are published
date of publication ongoing throughout the year
price free

9.3 Newsletters
short description Occasional newsletters (e.g. On Q and NVQ bulletin) that provides information about all of QCA's activities, and details of how to obtain new and recent publications.
format and availability initial distribution of printed copies, then available from the QCA website
date of publication three times a year (to coincide with school terms)
price free

9.4 Publications
short description QCA provides a catalogue of all QCA publications currently in print. It includes details of how to order, an order form, and an explanation of pricing policy. In 2001 the QCA orderline e-commerce website was launched. This enables customers to browse the entire QCA back catalogue of publications online, and add items to their 'basket' then check out and pay online by credit card.
format and availability printed catalogue and online ordering at the QCA Orderline
date of publication updated throughout the year
price the catalogue and use of the qca orderline are free, but some of the listed publications are priced, details are given for each publication.

9.5 Customer Complaints
short description QCA's Complaints Policy for responding to complaints, including how to contact us and how we will go about processing the complaint. Includes details of turnaround times and escalation procedures.
format and availability on the QCA website, with printed copies available on request
date of publication reviewed periodically
price free

9.6 Customer Services
short description A leaflet giving the charter of QCA's customer services standards, and giving information about the complaints procedure and how to contact QCA.
format and availability A5 leaflet, available on request from QCA Customer Services
date of publication 2001
price free

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